Why Some Win Big, While Others Don’t...

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3 Key Points:

Find out what a Tennis pro (ranked 50 in the world) did to turn an injury to victory and how you can use the same principle to grow your business.
Find out what the companies who are winning do differently than the ones who struggle.
And see the secret to removing overwhelm and burnout in your business and personal life.

Show Notes:

Skip to: 01:07 So what we gotta do, is help them narrow their focus and remove distractions in a world that is constantly trying to sell them the next sexy thing, or some new marketing fad, right?

Skip to: 02:22 You don’t want to have a million battles to fight, you want to your best effort, your best resources on the fewest amount of battles possible to win the war. The more battles the less chance of winning the war.

Skip to: 04:28 The money is in narrowing your focus, removing distractions and picking that ONE thing you’re the best at, that your competition is not paying attention to and you will win the war.

Skip to: 08:09 …who do I need to become in order to demonstrate the leadership necessary to inspire my team into action? In other words, what’s the mindset, what are the beliefs, skills, habits and consistent behaviors I must own to be the type of leader others want to follow?

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Full Transcript:

The reason they're winning big is because they’re narrowing their focus while everyone else is going wide.Click To Tweet

…AND they lacking precision.

So the guys that are dominating and crushing it have a sniper approach that is very, targeted.

…And everyone else, who’s losing battles and getting killed, is because they’re setting fantasy goals without a clear and efficient strategy to execute in an overcrowded market.

So that’s why their growth and marketing isn’t working as well anymore.

So what we gotta do, is help them narrow their focus and remove distractions in a world that is constantly trying to sell them the next sexy thing, or some new marketing fad, right?

There are new ideas everywhere… There are no lack of ideas. Are you following?

Here is what I mean by that…

If you think about our clients, they come to us for a couple of reasons…

Number one…

They’re doing great, but they want to elevate their performance. They want a higher level of achievement. They want to do better. I love that. that’s great.

Unfortunately, is not always easy. So a lot of times they’ve been doing great for a long time, they’ve been very profitable but they’ve plateaued, they’ve spent a ton of money on marketing and development, but they’ve lost momentum.

AND the reason things stop working is what I said a minute ago, they’re going too wide and they lack precision.

Because of that, they have a million plates spinning at all times and nothing gets the necessary focus, or attention and therefore, momentum, decelerates, slows down or stops.

Imagine your marketplace like a battlefield and you want to win the war, right? (I know, it may be a grim metaphor but just follow for a second.

You don’t want to have a million battles to fight, you want to your best effort, your best resources on the fewest amount of battles possible to win the war. The more battles the less chance of winning the war.

Otherwise, you just end up overwhelmed, overworked, frustrated and exhausted. You with me?

The companies who are winning right now, are the ones who are narrowing their focus and know how to put their best effort, best focus, best energy and resources on the most leveraged, most profitable targets.

They are not fighting a million battles, they’re picking the fewest battles possible they know they can dominate to win the war. Makes sense?

So if we’re looking at it from the perspective of dominating your market and achieve maximum growth, maximum profitability and the maximum impact that’s sustainable, what do we gotta do? We’ve got to do what I call narrowing down to the core and give it a disproportionate focus and attention. Which will accelerate growth, create a deeper bond with your best clients and make you the most trusted advisor, the preeminent authority and highest paid expert in your field?

Those that are doing this are hands down the ones crushing it today.

If you think about some of the biggest companies in the world, this is really what they do. Apple brags that they are the most focused company in the world. They say NO to more things than they “yes” to. There’s only ONE iPhone. Said differently, there is no competition.

If you’re putting a lot of marketing money and effort in going wide and not yielding the growth you want, it’s because everyone else is too, and you just become a commodity, fighting too many battles and lacking focus.

removing distractions and picking that ONE thing you’re the best at, that your competition is not paying attention to and you will win the war. You will out-do, out-perform and out-earn your competition. You’ll dominate your marketplace, bring in more revenue and cultivate a team of elite performers, that are focused, energized and love to be part of your brand.

This means, that when it comes down to your best buyers making a purchase and choosing who to do business with, who are they going to choose? They’re going to choose you, the expert that has specialized.

Your prospects will see that and know you are the most trusted advisor, most preeminent authority and go to expert in your marketplace. You with me? Why because you didn’t dabble. Because you had precision and didn’t do things halfass.

So the question becomes number one, what do you do to position yourself as the go to expert?

…And how do you do it so you’re not just wasting money on the next shiny idea or marketing tactic? Meaning, what’s a strategic way of doing this, without overwhelm, or running your team to the ground, right?

…And how do you know what is the right focus that will yield the biggest most relevant results?

The secret is called Precision Based Growth. and precision can be a dangerous word because it could be mistaken with, perfection or micromanaging and it’s the complete opposite.

This is not what this is about.

The word precision is key here. We want to remove any and all friction, distraction, any unproductive, unprofitable, unnecessary, meaningless activities and behaviors that slow you down and decelerate your growth.

So if we want to dominate our market and accelerate growth we need to ask ourselves…

Number one, if all areas of our team’s performance remained the same which ONE area could use the greatest most relevant improvement and growth?

And number two, what are all my current key activities that are making me inefficient, unproductive, unprofitable?

Number three, What core values drive our company and which ONE target will help to congruently fulfill on those values?

And here is the big one, who do I need to become in order to demonstrate the leadership necessary to inspire my team into action? In other words, what’s the mindset, what are the beliefs, skills, habits and consistent behaviors I must own to be the type of leader others want to follow?

Once you have the answers to these questions and own that stuff, here’s the roadmap with Precision Based Growth…

Phase One: Clarify.

We use the information as building blocks. We identify the best most relevant key targets. And which ones do you think are the best? Of course, the once aligned with your core values, most profitable and energizing.

What are we doing here? Probably not too hard to guess, right?

How about I give you a quick example of how it relates outside of business? A client of mine; a Tennis pro who went from being ranked 50 in the world to not even being in the top 100. (He had an injury and had to stop playing for a while and he took it really hard as you can imagine.

It affected his confidence and certainty. This is not only his passion but also his career.

I asked him what he wanted. He goes, “I want to win a Grand Slam. I want to be #1. It’s been a dream since I was a little kid.”

Now in the world of tennis, this is a big deal. It’s the biggest thing you can do in Tennis. (You could say it changes your status and your income drastically. It’s a whole different life if you’re a pro. It will 10X your income for sure).

Because of the injury, he went from top 50 to leaving the top 100. This is not an easy turn-around… Are you following?

Apart from working on the mindset, we had to understand where the most effective focus and energy had to be.

It was not enough to just practice for two hours a day, we needed precision.

What kinda of practice would make the biggest difference? Are you with me?

We had to make a complete evaluation to turn this around. We couldn’t just focus on his footwork, backhand, volley’s, slicing or serving. I asked him, “Which ONE area would bring the greatest level of growth, which would impact your game most?” Right?

Because everything is not equal. He goes, “No doubt, my serve.” But then we went deeper, “How many perfect serves can you make in a row?” Without going into the whole story right now…

Here’s the point. We had to find a way to evaluate the most important area of focus (so he didn’t treat every aspect of practice with equal importance) and then we had to figure out the most productive activity to increase the success of his serve.

Just by doing this, in his next tournament, he made it to the finals. Which is amazing because he had not won a game since the injury.

That’s the power of precision. Precision of mindset, precision of activity and precision in knowing the fruits of the activity.

Of knowing not only what to focus on but how to focus.

If I go to my marriage. We have focused on finding each other’s most leveraged things; where we are the most effective and efficient instead of focusing on being equal and fair. (When I say fair, I’m talking about splitting tasks 50/50).

This is a major point of conflict in many marriages. (This will be the topic of a completely separate episode).

But just to give you a quick example.

I have not cooked a meal in over 8 years, from scratch. Not that I can’t, I know how to cook, but it’s not where I’m most efficient, where I can make my greatest contribution.

When Emily, my wife prepares food, it’s way healthier, tastier, and she enjoys it. (most of the time.)

She has a system. Could I learn it? Yes. But it’s not in my values like it is for her.

I wouldn’t put Emily in coaching clients or making sales call. It’s not that she can’t. She is great at sales. She closes me and the kids all the time on what she wants.

It’s just not in her values.

When it comes to dressing the kids, she loves doing that and doesn’t want me to do that. (She thinks she has better taste than me.) And I’m sure she’s right. She does a great job doing.

Therefore, I’m not going to waste my mental energy of doing something that lowers my efficiency and takes away from what I do best or enjoy most. Like being here with you, right now! Is this making sense. You getting this?

I know people struggle with this every day. They try to force themselves to be motivated to do something that is completely out of alignment with their values. Again, this is the topic of a completely different episode. Let’s continue.

Phase Two is Execution…

How do you implement the most effective, most efficient messaging, packaging, positioning, offers, the most precise sales process that guarantee your best buyers know you are the most trusted advisor, the most preeminent authority and go to expert in your field.

It’s very simple…

Once we strip away all unnecessary, unwanted and low-productive and unprofitable activities we move into…

Phase Three. Optimize

If you want to remove overwhelm, burnout and stay focused, efficient and be the kind of leader that goes first, that others want to follow, you’ve got to be relentless and engage your team in developing deliberate, habit-forming activities that consistently elevates your thinking, skills and processes so you can achieve accelerated, sustainable growth in the midst of outside demands.

It’s a very very simple concept. And it’s extremely powerful.

You see, you know what’s great?

Nobody’s doing this. The ones who are winning are narrowing their focus. Luckily for us, not a lot of people are narrowing their focus. They’re busy getting distracted. Trying to please everyone and being controlled by the demands around them. They’re very reactive. I say, let them.

The best is doing this.

If you want to really, really grow your business and really outperform your competition. The money is here. …Focused on precision-based growth.

If you want to stand out, accelerate your growth and keep your sanity, I strongly suggest you test this thing out.

Remember…

In your business. In your life. In your marriage. In your family. In your health and in your finances.

I hope you found value in today’s episode and you enjoyed it as much as I enjoyed making it for you… Now if you know somebody who might find this helpful please feel free to share this podcast…

This is how we continue to grow and make a difference in people’s lives around us.

Until next time, this is Satori Mateu with Halfass to Badass.com

Stay focused and keep optimizing your business and life for massive growth. Bye for now.

BOOM! Here’s a little surprise!

If you’re wanting to grow and scale your business you’re probably studying a lot. That’s great. You’re probably studying all the different strategies out there, right? That’s also great.

But the hardest part is figuring out how to remove overwhelm and friction and get done what matters without burning yourself and without killing yourself in the process, right?

That’s what I struggled with for a while until I learned the secrets of Precision Based Growth.

So if you’re wondering how Precision Based Growth can work in your business or life, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. You’re not alone.

Wanna talk?

I’m only one person, so this is on a first come, first basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.
You can apply for your spot by going to TalkToSatori.com.

Again, that’s TalkToSatori.com.

Halfass to Badass

Why Some Win Big, While Others Don’t…