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3 Key Points:

  • Find out the ONE thing that almost killed Satori’s dream and how it could do the same for you, if you don’t pay close attention.
  • Find out why amateurs fail to achieve their dreams, and why a Badass doesn’t.
  • And see what it means to prepare to win and get what you want in business and life.

Show Notes:

Skip to: 00:58  A badass is unapologetic, (it doesn’t mean not caring. It doesn’t mean that they’re not empathetic). They’re simply not going to minimize, tippy-toe, undervalue themselves just to make others feel more comfortable.

Skip to: 03:52  … growing up I was struggling with people trying to always play inside the box, playing inside the rules of mediocrity. People were careful, tippy-toeing and being apologetic.

Skip to: 06:08   My friends would tell me, “Come on man, chill, just come and hang out. Don’t you get bored training all the time? You have to have some fun.”

Skip to: 19:16 You and I have been called for greatness. To leave a legacy. How do I know? Because we wouldn’t be here otherwise, and you wouldn’t be listening to me right now unless you could recognize the truth. We’re present. Focused. We’re ruthless. Let’s embrace it. Own it every morning.

Skip to: 27:08   Failures, challenges, obstacles, lots of things are going to happen. Resistance is going to show up, but this is not a sign to stop or change the target or what you stand for.

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Full Transcript:

You are a natural born badass. And I’ve got proof to back it up, no matter what anyone has to say about it.


Let’s start by defining what a badass is and what is it not…


It’s not a posture, pretending, working really hard, “look at me, I’m so cool” attitude.


A badass is unapologetic, (it doesn’t mean not caring. It doesn’t mean that they’re not empathetic). They’re simply not going to minimize, tippy-toe, undervalue themselves just to make others feel more comfortable.Click To Tweet


They don’t see others as victims. They have a strong belief in humanity and human potential.


They are resilient.


Badasses go after what they want.


They are fearless (pay attention, I didn’t say they don’t have any fears. They fear less.

Because they tap into who they are and don’t question themselves all the time.)


Badasses don’t settle (they don’t settle for mediocrity; a mediocre life, they don’t settle for a halfass; business, marriage, or performance.


They’re not interested in living an “ok” life.


Badasses, just like us, we don’t live according to other people’s beliefs and values, we carve out our own path. We’re leaders not followers. Badasses want to change things for the better…


They are unshakeable…


…unwavering in their conviction, yet flexible and adaptable.


Are you with me?


Say it, I’m badass… come a little bit louder…


Here’s the truth, as a badass you don’t have to say it. You just know. You own it.


When I was five years old, I had a dream…


I remember standing by this white picket fence at kindergarten in Stockholm Sweden…


…It’s a sunny afternoon, it’s springtime and I can smell that fresh air and it’s one of those first days where I could use sneakers and t-shirt after the cold Swedish winter and I’m looking as far as I could see.

I’m looking at treetops in the horizon and the sun glittering, thinking, “That must be America. One day I’m going to live there. I’m going to have a wife and she’s going to sit next to me while I’m driving my sports car.”


What I was looking at what probably was ten minutes away.


I wanted that dream so bad. I wanted to live in America so I could be cool. I wanted to be a badass.


Friday nights was my favorite because I would sit on the floor with my candy, my cowboy and Indian toys, watching The Macahans (watching Luke and Zeb Macahans played by Bruce Boxleitner and James Arness ).


I watched Kojak with Telly Savalas and Baretta the detective series played by Robert Blake. These guys were badasses. They were heroes, always trying to help the underdog.


You see, growing up I was struggling with people trying to always play inside the box, playing inside the rules of mediocrity. People were careful, tippy-toeing and being apologetic.


Nobody wanted to stand out. I had a real problem with that (didn’t know why then) because people were just trying to fit into the mold and not be themselves.


What made it worse, was when people would say, “Let them win Satori, you don’t have win all the time.” I felt like I had to play small so others wouldn’t feel less than.


I would’ve been so much more interesting if everyone challenged each other to get better.


Our nature is to compete. And I see that in my kids all the time, it’s natural.


They don’t wake up in the morning thinking, “How can lose today” It’s the adults that get uncomfortable. Treating their kids like they are weak and defective.


The problem wasn’t that there were others that were better, it was that I had to go against my nature and be smaller.

Something amazing happened when I was training Martial Arts and playing guitar.

I noticed that I could always compete with myself. I could always push my own limits. I could always challenge myself to get better.


I decided I was going to be the best. In my Karate classes, I practiced harder than anyone else.


As a young teenager, I secretly pushed to kick harder and faster than the adults. When they did 20 push-ups I did 40. When they do a kick and punch combination I would finish before they even started. I would do anything I could to find something help me grow and get better…


…Because I realized that training with people that were better than me was how I was going to get better.


I did the same with my guitar practice. I would seek out the best guitar players, I would play to their records, and imitate what they did so I could play like them.


I practiced guitar 5-6 hours a day. I would fall asleep on the couch with my guitar in my lap.


My friends would tell me, “Come on man, chill, just come and hang out. Don’t you get bored training all the time? You have to have some fun.”


Playing and training and seeing progress, was fun to me.


Because I value connection and friendships, I would go out and party. And I did that a lot for awhile.


I still believe, playing and training was so much better than waking up at 2pm with a massive hangover. Right?


For almost 10 years I stopped pursuing, Martial Arts. I only played guitar when it was convenient and stopped focusing on my dreams.


When I finally decided to pursue my childhood dream that I had as a 5-year old (to live in America) I was 23 years old…


When I landed at LAX (Los Angeles International Airport) and I put my foot on US soil, I felt I was home for the very first time in my life.

Nine months later I was a world champion in Karate.


Within a year I had a successful martial arts school. And not only was I able to support myself financially through my art, I was also able to change lives, families, and share my gift.


In the end, all this meant, had I continued to accept mediocrity, had I continued to play small, and demand less of myself than I knew I was capable of, I would’ve never fulfilled on my dream.


I would’ve never had the impact I have today, and you and I would’ve never have this conversation right now.


A while back I had a client; an entrepreneurial mom of two. She is struggling with how to raise her teenage son, “My son’s teacher is saying that my son is disruptive and that he pushes other kids’ buttons, challenging them, which they don’t like. And I can’t talk to him about it.”


Her son is fighting her every word and just feels disdain for her. He’s a mirror of her husband. I can feel her pain and desperation. Something has to shift.


“So, you’re taking the teachers side, trying to change your son and getting into conflicts with your son, right?”


“Well, yes. It’s my job as a parent to teach him manners and how to behave.”


“Actually no,” I interrupt her. “Your job as a parent is not to apologize for your son’s behavior, make him feel stupid for being himself. It’s to recognize your own fears showing up; thinking you’re a bad parent just because someone else feels uncomfortable.”


She’s like, “What do you mean?” She’s kinda confused and surprised that I didn’t agree with her.


“This is not an easy conversation to have, but an important one. A part of you is wanting to protect the teacher and other kids from your son’s ‘disrespect’ and ‘making’ other kids uncomfortable.


That’s putting them in a victim position—underestimating their ability to handle challenging situations—making them fragile and painting a picture of your son as the villain.


They don’t need your protection.


More important, your son’s resentment and resistance to anything you have to say to him comes from the constant molding of his behavior so it will make you look good as a parent.”


We had a good relationship, and she knew I was only wanting to help her.


We’re never going to know what we’re made of, who we are—or who others are—if we’re trying to protect ourselves and others from pain.


How do I know you’re a badass? AND… How do you claim and you own that you are?


We live in a world of amateurs, a world of mediocracy. It’s crazy, it’s everywhere you go. Average expectation. Being average is the norm. Amateurs consistently perform at low levels.


People today expect average performance, so when you do something different—own your value and your dark side—people wake up for a moment and say, “What’s going on here? This is different.”


I believe it’s harder to be mediocre than to be the best. It’s harder. It requires a lot more energy, a lot more focus because you have to work hard to minimize yourself and play small.


You were born a badass, alright? Do you think I’m kidding? It’s not a joke.


You were designed to be the best, but you’ve been conditioned (trained) to forget your true nature.Click To Tweet


You may not remember that day. You’re ready. You’re wearing your best gear. You’re off to the race. You and 300 million other sperm—all designed to swim, but you won.

Three hundred million to one, you get that? 300,000,000:1.

You’ve forgotten about that, I know, but you were born to win. And you were totally unapologetic about it.


Then what happened?


You worked most of your life, fighting to not stand out, fighting hard to be “good” so people would like and approve of you.


You’ve fought really hard to forget about your nature. You’re designed to be a badass. No question about it.


Whenever you try to work against your nature, it’s so much harder. Being mediocre is hard BECAUSE you have to be something you’re not.


That’s hard.


You’re fighting and using so much energy and focus on something you actually can’t even accomplish.


You have to invent behaviors a new language patterns to be mediocre. You have to be hesitant, and uncomfortable, and questioning of yourself, and say things like, “It’s okay.” “I’ll try.” “I don’t know if I can do this.” You constantly question your ability and who you are.


That’s exhausting.


You have to work really hard to minimize, undervalue, and shrink yourself.


When you choose to own that you are a badass, you’re going with nature.Click To Tweet


When you commit to be the best—to be yourself—there’s no competition, there’s zero competition, zero. Domination is the game.


Here’s the problem: Most people’s standards are way low because the expectations of themselves and of the people around them are low.


“Oh, it’s okay. Don’t expect too much. Don’t ask too much of yourself. Don’t dream too big, because you may be disappointed.” I mean, this is the world we live in.


That’s not growth. That’s death.


We set standards where we shut off who we really are. A big problem is bad advice or bad coaching.


Be highly selective of who you take your advice and coaching from. I only train with the best.


I promise it will save you years of pain and struggle.


Another common problem is that we all spend way too much time, all of us, listening to others whining and complaining.


This is not about positive thinking. I’m not talking about this from a place of being positive.


I’m talking about understanding your nature and your design. That’s not positive, it’s just the truth.

You were designed to fight. With that comes challenges, resistance, and battles to face, but that’s all part of nature. It’s all part of growth. Embrace it.Click To Tweet


You were designed to win. You were designed to succeed. Anything else, anything apart from that is a lie. Only work with the best.


Nobody with mediocre dreams or who are settling for less than who they really are work with me.




Because amateurs recognize quickly that they’re not going to be able to hide. You see, I’m not asking you to be anything you’re not. I’m asking you to claim and own YOU.


No apologies.


What are you here to claim? What’s the thing you’re here to own? If you have it in your head right now, write it down. If you don’t, think about it. What’s the thing you want to be the best at? What’s the thing you want to dominate? What is the thing that’s going to separate you from all the mediocre people?


Whatever you decide you want to master, whatever you say you want to claim, it’s yours.


Amateurs give up way, way too early. You were not born that way. You were not born to give up.


We’re here to fight for your dreams, each other’s dreams. When we fight together, dreams happen.


The question is not, “Will they?” The question is just, “When will they?”


This is why focus, precision based growth and productivity—being responsible for your time, respecting your time—is so important if we want to be unshakeable and own our inner badass.


There are 31,000,536 seconds in a year. Each second counts. Understand, these are non-refundable seconds. Therefore, you got to manage your non-refundable seconds and don’t waste your time talking to people about crap.


You and I have been called for greatness. To leave a legacy. How do I know? Because we wouldn’t be here otherwise, and you wouldn’t be listening to me right now unless you could recognize the truth. We’re present. Focused. We’re ruthless. Let’s embrace it. Own it every morning.


There is no time to listen to the battle cry of amateurs.


Prepare your mind, your thinking, your feelings, prepare your mission, what you’re about to go after. Because no one else will do that for you.Click To Tweet


Everyone else will try to have you not do those things because, in contrast, living in a mediocre world, you become a threat. Amateurs don’t want to feel uncomfortable, so they will try to minimize you. It doesn’t make them bad, just dangerous.


Just like there are people in traffic that shouldn’t have a license, right? If you don’t pay attention, they’ll kill you. You must fight against that. This is a fight against mediocrity.


Listen, I’m not trying to sound dramatic. I’m only wanting to remind you of the truth. If you don’t take care of the good bacteria, bad bacteria will take over. It’s as simple as that.


You’ll find it everywhere. You will hear it in people’s victimhood statements. You will hear it in people diminishing what they believe they’re capable of. It’s like a bad virus.


It really doesn’t require a lot to be a badass. It requires that you define what it is you want to own and consistently be doing that.


That’s why a lot of high achievers get up at 5am or 6am is important, because that’s the time for you to prepare, to think, to mentally and emotionally, spiritually, physically get yourself ready.


The time is something you want to adjust so it fits you.


Of course, if you want to join the 5am club, like many entrepreneurs and CEO’s talk about, you also need to have a 9 or 10pm club because you must rest.


This is why so many fail at it. They’re not willing to adjust their sleep patterns.


I’m not asking you to push; I’m asking you to thrive. I don’t believe it’s smart to go to bed at 2am and hope you’re going to be your best at 5am or 6am.


That’s just not smart. Anybody can do it for a while, but we’re not after average results.


We want you to be the best, and we want consistency. This is a long-term game.


Therefore, we need you to be resilient.


What’s your performance? That’s you doing what you do to make money. Being an amazing lover. Being the best parent. That’s you being on stage. Playing the game. That’s you being on a Facebook live sharing your message. That’s you delivering an outstanding webinar. That’s you being in a one-on-one conversation.


Here’s why most people quit.


People quit, not because they’re not able; not because they can’t achieve what they want.


Most people quit because they don’t own their worth, so they have many emotional charges of guilt and shame loaded into their nervous system, loaded into their life.


We don’t want to look bad. We don’t want to be disappointed and we don’t want to disappoint. I mean, how long are you going to face pain before you decide it’s not worth it?


Most people give up quickly. They don’t give up because they can’t achieve what they want but because they have not been taught the truth and they believe a lie.


Get clear on and become relentless about eliminating anything that slows you down. Get rid of it. Remove it from your life.Click To Tweet


Does this make sense?


We’re here to fight mediocrity. Most people say they don’t want to fight anything, but the truth is, we can’t escape it. You can’t escape it. You’ve got to stand for something, claim this spot of whatever you want to dominate, and be ruthless about realizing it.


Remember how I said in episode 2 how I realized that my mission is to end human suffering? Even if I don’t accomplish it all in this lifetime, someone else will pick up after me. But I want to be in the game. And you can do the same thing.


You will inspire someone you mentor, someone you love, and someone will pick up after you. But nobody will pick up anything unless you stand for something and put the stake in the ground.


What’s ONE thing we know is going to happen when we accept a goal when we make a commitment when we take something on? What’s predictable and guaranteed to happen?


Failures, challenges, obstacles, lots of things are going to happen. Resistance is going to show up, but this is not a sign to stop or change the target or what you stand for.


We don’t quit. That’s for amateurs.

We don’t settle for targets that are less important or don’t matter as much to us just so we can feel competent.




Because when you settle, you will never feel satisfied. You kill the dream. Your commitment to your original plan will never work because you didn’t give it the focus, time, and dedication it needed.


The biggest reason of all…


…you’ll never find out what you’re really made of, you won’t know your true potential.


Most people, settle for something less a lot less than their real dream.




They don’t have to be disappointed if they don’t achieve what they want, and many times, don’t even believe they can achieve what they want. This is a distraction and guarantees you won’t achieve what you’re after.


Because when you set a goal, when you set a target, when you go for it, just imagine how confusing it is for the brain when you’ve got some other target as well at the same time.


Even if it’s in the background, you’re going to be distracted and pulled away from your commitment.


You see, it’s like a missile programmed for a target. It’s going to have to go for ONE or the other.


It can’t do both.


Or like the famous saying goes…IF YOU CHASE TWO RABBITS then what? YOU WILL NOT CATCH EITHER ONE.


Focus on what you’re here to accomplish.


What do you want to go after, how you will demonstrate to yourself, that you’re not half assing things? What do you want to claim?


Now what? Go own your worth without ANY apologies.


You were born a badass.


If this episode inspired you and you know someone else; a team, family member or friend who could benefit from this podcast share it, let’s remind them of who they are.

Talk to you in the next episode. Take it easy.



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